Naomi Earls, LMT

Owner/Licensed Massage Therapist

Naomi is the owner, founder and sole behind Hurt Craft Deep Tissue Therapy and the creator of the infamous Hurt Method™. She has 7+ years of experience in deep tissue bodywork and a lifetime of exposure to the traditional massage industry through her mother, a 23-year massage veteran.

Founded in 2021, Hurt Craft OKC grew to include a talented team of deep tissue specialists trained by Naomi in her proprietary craft. Although the business was very successful, running the studio and managing employees took her attention from her passion for practicing unapologetically intense and productive bodywork and her desire to teach others to do the same.

So, in early 2025 she decided to blow it all up! She set her employees free to practice on their own, got back to the important hands-on work with her clients, started Black Sheep Bodyworkers (an online community and education resource for Massage Therapists looking to disrupt the industry) and has been preparing her beloved Hurt Method™ to train to LMTs around the world. Naomicurrently lives in Tulsa, OK with her husband and splits her time between Tulsa and OKC clients.