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Me while I listen to another Massage Therapist pre Me while I listen to another Massage Therapist preach nervous system regulation instead of absolutely obliterating the soft tissues. (Calm down, it’s a joke! Kind of.)

Sure, the nervous system is super important! But you can meditate later. I’m gonna go ahead and worry about what I can do for your soft tissues so we can get you out of pain and moving long term. And lucky for you, my specialty is shredding. 

Come see what makes the Hurt Methodā„¢  infamous! 
šŸ”„Tulsa books are open at HurtCraft.comšŸ”„

#somepainallgain #deeptissuedoneright #tulsa #thehurtmethod #massagetulsa #itsajokerelax #tissueshredder #okcmassage #okc #tulsamassage
I’m not ā€œholding spaceā€ for you. I get it, I’m not ā€œholding spaceā€ for you. 

I get it, I just can’t stand the saying. Hurt Craft exists to push you out of your comfort zone. Come as you are, we can talk about your stressors and injuries all day, but be ready to do the things you haven’t done before to get the results you haven’t gotten yet. 

Suck it up, breathe it out and let me help you be better! 

šŸ”„Tulsa Booking available at HurtCraft.comšŸ”„

#tulsamassage #somepainallgain #okc #thehurtmethod #deeptissuetherapy #tulsa #massagetulsa #cuppingtherapy #tulsaoklahoma #scrapingtherapy
Why don’t more therapists practice this method? Why don’t more therapists practice this method? 

Apart from it being WILDLY misunderstood and the persistent sentiment of ā€œmassage shouldn’t hurt!ā€, the Hurt Methodā„¢ is tough to learn and tough to practice. Body mechanics and intentionality are the holy grail of this work and it requires a dedication to strength and self care that goes far beyond an epsom salt bath at the end of the day. Just like this method isn’t for every client, it isn’t for every therapist to practice. Those that do alter the way they approach the massage industry and tend to adopt the ā€œtoughā€ branding to mesh with the no fluff work. It’s a mentality, a belief in stress as a healing tool, in movement as medicine and a little pain to usher in the big gains. Something a lot of people are in desperate need of. 

šŸ”„Hurt Method Trainings Coming 2026šŸ”„

#somepainallgain #thehurtmethod #deeptissuedoneright #massagetraining #scrapingtherapy #cuppingtherapy #okc #massagetherapist #tulsa #worldwide
ā˜•ļø Sunday Ruminations ā˜•ļø Who the f*€k p ā˜•ļø Sunday Ruminations ā˜•ļø

Who the f*€k pivots a successful business? I founded Hurt Craft in early 2021 after I had had enough of the employee life in Austin, TX. I was spending a week a month in OKC with my boyfriend (now soon to be husband), taking clients in a spare training room of the jiu jitsu gym he taught at (how many of you remember that space??) while back in Austin I was driving truly all over the city and hauling my table into clients’ homes. The original meaning of no fluff! No curated cacti, edgy decor, not even a door for full privacy. Just my method, my disdain for the traditional massage industry and my passion for helping people actually feel better. That is what Hurt Craft is. Me in brand form. 

I’ll spare you all the tedious middle part, I think most of you know the ā€œendingā€ of the bright and shiny studio that Hurt Craft resides in today and you’ve met the (now independent) employees that I’ve trained over the years in the Hurt Methodā„¢ļø. Of course it seems crazy and inconvenient for me to make these changes you’re all witnessing now, but running a small business takes every ounce of your attention y’all! And I want more than that. I can say with certainty that getting back to the roots of what Hurt Craft was always meant to be— no fluff, just real work and a vision bigger than myself— and the projects I am working on behind the scenes will benefit more clients and LMTs than I could ever have reached (happily) with the OKC studio alone. 

So the answer to all of the minor frustrations I hear with the new path Hurt Craft is on and the reminder I need for myself on days I’m doubting if I’m insane for following my purpose— it’s my business and I’ll do what I want šŸ˜‰ 

If you’ve even made it this far, the support so many of you give to this insane and ever evolving business means so, so much and I’m stoked to be able to shred your soft tissues for a living! 

#somepainallgain #deeptissuedoneright #thehurtmethod #smallbusinessowner #idowhatiwant #tulsa #okc #worlddomination
My mission with Hurt Craft is to keep you moving i My mission with Hurt Craft is to keep you moving in whatever way is important to you. I’m not here to tell you to quit anything. I’ll leave that to the medical doctors and DPTs, but I’m pretty sure the good ones are going to want to keep you moving as well. I believe the body is meant to be used, stressed and put to its limits! But I also know that the ability to do that relies heavily on how well you recover and care for it. With the Hurt Methodā„¢ I’m not shielding you from discomfort, but instead I’m asking you to lean into it for bigger returns! This means my method is often misunderstood and that is absolutely ok by me. Hurt Craft is not for everyone, but it is absolutely for those in need of and ready for some serious change! 

Not sure if this is meant for you? Find my email in the bio and we can chat. 

Books are open for Tulsa! 

#somepainallgain #tulsa #deeptissuedoneright #okc #cuppingtherapy #correctivemassage #scrapingtherapy
ā›”ļøThe Hurt Methodā„¢ļø is not intended for ev ā›”ļøThe Hurt Methodā„¢ļø is not intended for everyoneā›”ļø

But it is absolutely for the people who put their bodies (and minds) through it to serve their community. First responders, active military, nurses and teachers receive 15% off every appointment at Hurt Craft— just show your work ID or current pay stub to activate! 

#tulsa #okc #firstresponders #tulsapolice #athleticrecovery #teacherdiscount #okcpolice #tulsafiredepartment #somepainallgain #okcfire #Ź™į“į“į“‹É“į“į“”
Just a reminder! Scraping and cupping are NOT book Just a reminder! Scraping and cupping are NOT bookable services. I solely practice the Hurt Methodā„¢ļø and tools are used when necessary to compliment my method. You will never be charged for them— add ons are a scam y’all! 

I also do not use tools if it is my first time working on you. I want to feel what’s happening in your tissue, how it’s reacting and build some touch memory so I can be better informed on what’s changing as we continue to work together. The mean work comes from my hands so don’t worry, the tools are not always necessary!

Come see what this work is all about. Tulsa books are open! 

#deeptissuedoneright #tulsamassage #somepainallgain #tulsa #scrapingtherapy #hurtcraftdeeptissuetherapy #tulsaoklahoma
šŸ”„HURT CRAFT IS OFFICIALLY BOOKING TULSAšŸ”„ Le šŸ”„HURT CRAFT IS OFFICIALLY BOOKING TULSAšŸ”„

Leases are signed, boxes are being packed and I’m so stoked to bring the Hurt Methodā„¢ļø to my new home mid-July! Booking link is in the bio! 

āš ļø Be advised this is not your typical spa massage! I solely practice my proprietary craft which is not intended for everyone. This work can and will be uncomfortable at times, your nervous system will have to suck it up and you will have to be an active participant in your recoveryāš ļø

(P.s., Tulsa foodies drop your favorite restaurants and coffee shops in the comments for me!)

#thisisgoingtohurt #tulsa #somepainallgain #tulsaoklahoma #deeptissuetherapy #massagetulsa #athleticrecovery #scrapingtherapy #tulsasmallbusiness #cuppingtherapy
šŸ”„TULSA books are open!šŸ”„ Let’s get your ti šŸ”„TULSA books are open!šŸ”„

Let’s get your tissues shredded! Grab a spot at the link in my bio. 

#somepainallgain #tulsamassage #massageokc #deeptissuetherapy #tulsa #athleticrecovery #okc
Before OKC, Hurt Craft was originally founded in A Before OKC, Hurt Craft was originally founded in Austin, TX with so many amazing clients that I still worry about, love and miss! Their support and encouragement is what got me to where I’m at today with my business and I’m forever grateful. 

Don’t let me tell you how great Hurt Craft is. Let my clients, new and old, do it!

#somepainallgain #deeptissuemassage #okcmassage #massagetherapist #tulsamassage #deeptissuedoneright #okc #notyourtypicalspamassage #tulsa
I have so many cool things in the works for Hurt C I have so many cool things in the works for Hurt Craft:

šŸ”„ Tulsa Appts (COMING SO SOON!)
šŸ”„ Hurt Methodā„¢ļø Training 
šŸ”„ Sister Business @blacksheepbodyworkers Launch 

So grateful for the badass community and Hurt Craft enthusiasts that have not only allowed our therapists to go independent, but allowed me to get back to the basics of what I love! I know those of you who have seen me recently can tell how much happier I am since dropping the ā€œshould doā€ business plan and getting back to my roots of doing whatever the hell I want. 

#somepainallgain #hurtcraftdeeptissuetherapy #dowhatyoulove #deeptissuetherapy #massagetherapy #massageokc #tulsamassage #oklahoma #massagetulsa #tulsa #okc #deeptissuemassage
In depth DEEP tissue, done right. Naomi’s OKC b In depth DEEP tissue, done right.

Naomi’s OKC books are open with limited availability.

āš”ļø TULSA āš”ļø COMING āš”ļø SOON āš”ļø

#okcmassage #somepainallgain #deeptissuetherapy #tulsa #massage #okc
🚨TULSA, OK🚨 Looking for no fluff, all resul 🚨TULSA, OK🚨

Looking for no fluff, all results bodywork? The infamous Hurt Methodā„¢ļø is now in Tulsa! This method is not meant for everyone, but it is absolutely for those in need of serious, corrective work. 

Not sure if it’s meant for you? Send us an email or DM! Naomi is happy to answer your questions! 

#tulsamassage #somepainallgain #brokenarrowok #tulsaoklahoma #massage #deeptissuedoneright #thehurtmethod #owassook #jenksoklahoma #massagetulsa #athleticrecovery #bixbyoklahoma #scrapingtherapy #stillwaterok #deeptissuemassage #cuppingtherapy
ā˜ ļøNaomi’s OKLAHOMA CITY schedule is closedā˜ ļø
TULSA books are open! Grab a spot with the Hurt Methodā„¢ļø Master at HurtCraft.com!

#somepainallgain #deeptissuemassage #okc #limitedavailability #massageokc
Some posts I just never thought to have to make, b Some posts I just never thought to have to make, but then some nerd ruins it for everyone so here we are šŸ™ƒ

ā€¼ļøHURT CRAFT REQUIRES AN INTAKE FORM FOR ALL CLIENTS, *ESPECIALLY* NEW CLIENTSā€¼ļø

We will also require updated forms for all clients periodically. This is not an easy, fun, relaxing, spa time. We practice intense and corrective deep tissue therapy that is not suitable for everyone. We absolutely require a simple intake form to assess your medical history and any contraindications that may present BEFORE we lay aggressive hands on you. Keeping pertinent medical info from us? Cool. This also provides legal protection to us and our team in the instance you don’t want to put any real info on there. REGARDLESS, we have the right to refuse service to anyone, at any time and that may result in a charge for the therapist’s time— but I will say we’re pretty chill and if an unknown contraindication presents at the time of your appointment we always cancel, no charge to anyone!

Our intake system is password protected and HIPPA compliant as is our booking system. Which some people would learn if they took 5 minutes to ask questions of someone in charge instead of storming out when told we cannot continue without the form being completed. 

But hey! This is a great opportunity to update our notices and website. We appreciate that we’re always learning new ways to improve! 

#beniceorleave #massageokc #deeptissuedoneright
Hi, I’m Naomi! The OG Hurt Craft, master tissue Hi, I’m Naomi! The OG Hurt Craft, master tissue shredder behind the Hurt Methodā„¢ļø and the spa industry’s biggest hater. 

I’ve slipped behind the scenes to many of you as I grew Hurt Craft over the last few years— go watch my last post for the full breakdown—but I’m switching things up and refocusing on the shit that matters because that is what Hurt Craft is about. So as I transition the studio into a deep tissue collective I am stoked to reclaim Hurt Craft Deep Tissue Therapy for myself and launch related projects that light my soul on fire! 

šŸ’£šŸ“ø: @jennaladybelle 

#deeptissuetherapy #tulsa #okc #somepainallgain #notyourspamassage #tulsamassage #athleticrecovery #massageokc #chronicpain
NO LO-FI ALLOWED. Unless it is the Lo-Fi version o NO LO-FI ALLOWED. Unless it is the Lo-Fi version of the Lord of the Rings soundtrack. 

Come see what makes us different! Booking always open at Hurtcraft.com or at the link in our bio.

#somepainallgain #deeptissuetherapy #massage #okc #massageokc
Our motto, ā€œSome Pain, All Gainā€, was born out Our motto, ā€œSome Pain, All Gainā€, was born out of frustration for the massage industry’s aversion to discomfort. We see it and hear it all the time, ā€œdeep tissue shouldn’t hurtā€ ā€œpain doesn’t fix painā€ and my personal favorite, ā€œthe same results can be achieved through traditional workā€. I think many of you are still waiting to see those big results from a feel good massage. 

We understand the misconception. People assume this kind of work is a frenzy of prodding elbows and unnecessary pressure with no intuition or purpose other than inflicting pain. It’s the picture painted by well meaning massage therapists and practitioners who have yet to experience massage in terms of real treatment. 

The truth is that stress is a necessary part of healing. You have to break what isn’t working and retrain it to work at maximum capacity. In this case, we’re breaking down your stuck fascia and releasing caught muscle fibers so you can do the work to recover and retrain your body to move the way it’s designed to as pain free as possible! 

So yes, you’re going to experience some discomfort and pain. No, we’re not just flailing around with maximum pressure. Yes, traditionalists will always warn you against this. And yes, you will see results IF you are an active participant in your care. 

In other words, don’t knock it until you try it!

#somepainallgain #deeptissuetherapy #notyourtypicalspamassage #deeptissuemassageokc
This is what we mean when we say ā€œSome Pain, All This is what we mean when we say ā€œSome Pain, All Gainā€. It’s not always comfortable, but it is always effective if you’re an active participant in your care!

Book your appointment at Hurtcraft.com!

#somepainallgain #deeptissuetherapy #okc #okcmassage
If light touch solved chronic pain and mobility is If light touch solved chronic pain and mobility issues, you wouldn’t still be searching for relief. 

Find out how our proprietary method gives you real and lasting improvement! Booking available at the link in bio.

#somepainallgain #notyourtypicalspamassage #deeptissuetherapy #massageokc #okc
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