Naomi Earls, LMT

Owner/Licensed Massage Therapist

Naomi is the owner, founder and LMT behind Hurt Craft Deep Tissue Therapy. She grew up around the traditional massage industry with a mother that was a 23-year veteran Massage Therapist and Naomi now rebels against that traditional industry with her 7+ years’ experience in deep tissue bodywork.

Founded in 2021, Hurt Craft has grown in the last three years to include a talented team of deep tissue specialists—all trained by Naomi in her proprietary craft, the Hurt Method™️. Although the business has been successful, scaling it has taken her attention from her true passions—practicing unapologetically intense bodywork and teaching others to do the same!

In a move that not only frees up her time but advances her former employees to independent practitioners, Naomi decided in early 2025 to evolve her studio into a collective for deep tissue focused Massage Therapists. This allows her to dive back into her hands-on practice at Hurt Craft Deep Tissue Therapy as well as dedicate to her newest venture Black Sheep Bodyworkers—an online community and education resource for Massage Therapists looking to disrupt the industry!

In tandem with Black Sheep Bodyworkers, Naomi is excited to prepare her beloved Hurt Method™️ to train for LMTs around the world!